#NotAFlaw The Story Behind Wishtrend's Journey to Skin Positivity
by Wendy Kim on Sep 05, 2021
"Where your journey to positive beauty takes-off"Wishtrend is known to curate diverse skincare boxes such as Wish, Try, Love and Brand Packages. Each and every skincare routines and boxes at Wishtrend are curated with the purpose to break the hurdles of creating a skincare routine from the scratch and to make skincare easier and more accessible to everyone according to different skin conditions. Yet, Wishtrend truly wanted to take a moment to emphasize that no skin conditions or concerns are a flaw, hence Not a Flaw.
Asking the question, is there such thing as 'flawless skin'?[caption id="attachment_746054" align="aligncenter" width="500"] We asked the question on @wishtrend and we have been recieving som amazing stories from our Wishtrenders about their thoughts on "flawless skin"[/caption] Take a look at a magazine or advertisement and you’ll most likely see mentions of how to “get rid of acne”, “smooth wrinkles” or even “tighten pores”. But, rarely will you come across reassurance that these are all very normal things. With flawlessly edited skin etched as the standard in mainstream media, the lack of visibility for people with pores, pimples, texture, hyperpigmentation and wrinkles has created a cloud of shame over anything other than “flawless”. Inspired to promote positivity, we took the initiative to launch “Not a Flaw”, a campaign dedicated to stamping out the stigma against these so-called “flaws”. Join us in this journey to see skin in a realistic way and embrace your skin as it is.
Wishtrend's #Not a Flaw promise to the community:To really highlight the idea of Not a Flaw and spread skin positivity, Wishtrend decided to make 2 promises moving forward.
1. Show real, unretouched skin in Wishtrend and By Wishtrend imagery.
- Each pore, line and spot is a beautiful representation of our lives and the unique beauty we all possess. Our goal has always been to empower one another, and we promise to do so by featuring retouch-free skin in all of our photographs and videos for Wishtrend and By Wishtrend.