#NotAFlaw The Story Behind Wishtrend's Journey to Skin Positivity
by Wendy Kim on Sep 05, 2021

"Where your journey to positive beauty takes-off"
Wishtrend is known to curate diverse skincare boxes such as Wish, Try, Love and Brand Packages. Each and every skincare routines and boxes at Wishtrend are curated with the purpose to break the hurdles of creating a skincare routine from the scratch and to make skincare easier and more accessible to everyone according to different skin conditions. Yet, Wishtrend truly wanted to take a moment to emphasize that no skin conditions or concerns are a flaw, hence Not a Flaw.Asking the question, is there such thing as 'flawless skin'?
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Wishtrend's #Not a Flaw promise to the community:
To really highlight the idea of Not a Flaw and spread skin positivity, Wishtrend decided to make 2 promises moving forward.
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1. Show real, unretouched skin in Wishtrend and By Wishtrend imagery.
- Each pore, line and spot is a beautiful representation of our lives and the unique beauty we all possess. Our goal has always been to empower one another, and we promise to do so by featuring retouch-free skin in all of our photographs and videos for Wishtrend and By Wishtrend.
2. Reshape the way we talk about skin
Language holds power over the way we view our world. Moving forward, we promise to talk about skin in a realistic way. While flawless skin doesn’t exist, that doesn’t mean your skin is flawed. Your “flawless” skin is your healthiest skin, and we want you to remember to celebrate your skin in every state.
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