International Women's Day Edition: Meet Icaria, Mastermind Behind Dear, Klairs
by Wendy Kim on Mar 07, 2021
Q1. Please share with us the most memorable moments during your project with Klairs, Seoul!I remember, back when we first opened up the space in November last year, two of the Wishtrenders made a visit to the store. I remember them sharing with us the story of how they have come across ‘Klairs, Seoul’ through a video on Youtube and despite them being our loyal customers for years, they were excited to physically have the opportunity to meet their favorite brand offline. Hearing them be excited for the intimacy that the offline space have offered was exciting and rewarding. And yes, Klairs, Seoul opened in the middle of the pandemic and especially during a time when social distancing was strict here in korea. We opened up the space fully realizing that we won’t be able to attract a big group of people, especially global customers. However, watching Wishtrenders residing in Korea showing up for the support meant a lot and was heart touching.
Q2. What are three words you would use to describe ‘Klairs, Seoul’?Hmm, three words. I would have to say ‘experience, expansion and growth’. And I would love to break it down to you to explain why these three words.