#wishtrender: Cassie Jeong, PR Lab Leader at Wishcompany
by Wendy Kim on May 03, 2020
We’ve finally made it to May and social distancing has become a new norm around the world. Korea kicked off May with a long holiday. We are spotting more people out in the public (still with masks on) than before, however, still taking cautionary measures. In the midst of social distancing, Wishtrend wishes to stay connected with our readers. One of the great way to do so is to come back with another episode of #wishtrender. And this time, we would like to introduce you to Cassie Jeong, the team leader of the PR department at Wishcompany. She takes on the grand strategy of Wishcompany’s PR and aims to deliver the goal, the works, and the story of people and brands of Wishcompany in the most precise and interesting way as possible.Get to learn a little more about the mind behind making Wishcompany the place where your journey to positive beauty takes off.
Cassie Jeong, PR Lab leader at Wishcompany
The main illustration of the campaign (as seen above) really well embraces the idea. The story of this campaign circles around Joguman Studio's Brachiosaurus, the head of Unforgiving Brutal Herbivore Club (UBHC), his journey on freeing experiment animals. If you missed the chance to explore, please make sure you do! You can find the Cruelty Free Kit on Wishtrend, so make sure to share the story with your friends and join the movement! The reason why Klairs can continue on with campaigns like such is all thanks to you!
Klairs Freshly Juiced Vitamin Drop
"Positive beauty for me is ‘as long as you are sound, all is well’

• Name: Cassie Jeong (follow her @cassie.o_o)
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• What do you do at Wishtrend?
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• Best part about working at Wishcompany?
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• What are your interests apart from skincare?
• How is 2020 so far for you?
We are all struck with 'new normal' in 2020 and I myself am in the process of adapting and creating a lifestyle in the midst of the ‘new normal’. As I started to work from home (which I am thankful for), I had to really think about the effective ways of collaborating, to design what used to be an offline events into an online campaign, and started running in the park instead of going to the gym. Sounds like I am doing a heck of a job however, I have to admit it is a struggle. Realizing that the trip that I planned to take this year has to be cancelled, it hit me hard. However, lately I’ve been thinking of ways to use my time and energy to stay sound - because this year, as long as we have the chance to stay healthy, that is the biggest privilege and success we could ask for. I hope everyone who’s reading this are keeping it strong and healthy!-
• You’ve recently worked on the 2020 Klairs Cruelty Free Campaign - Go Cruelty Free: Let Us Be! How was it and please give us more details!

• What is your favorite product from a Cruelty Free brand?
It is hard to choose just one but if I have to, I must say, the Klairs Freshly Juiced Vitamin Drop. I lost the count on empty bottles! I’ve tried a wide range of Vitamin C products but struggled to find a product that can make Vitamin C a habit in my skincare. But I finally did with the Klairs Vitamin C serum and I believe it is a great Vitamin C product for beginners. The Klairs Freshly Juiced Vitamin Drop is the second million seller from Klairs (the first is the Supple Preparation Facial Toner) and I know why it is so popular!
• What is your skin type?
I have a combination - dry skin. I am thankful that I don’t struggle with sensitive skin however, like many of us do, I get pimples here and there occasionally. That is why I am very much interested in spot and pigmentation care products. When By Wishtrend launched the Sulfur 3% Clean Gel, I was thrilled. I can proudly say that it is by far the best spot care product I’ve encountered.• What is one beauty tip you live by and wish to share?
I always try to fulfill the most basic care the skin needs. I cleanse thoroughly and make sure I apply sunscreen (no matter how much I am bothered). I recently started to add mists between every step of skincare since I have dehydrated skin, let me tell you - it really works wonders!• What are some efforts you take to stay ‘cruelty-free’?
I start with searching whether the brands that I pursue is against animal testing. Lately I’ve been very much into vegan makeup products. Oh, and I am a huge bread lover and my biggest joy lately is to find vegan bakeries! If you ever have the chance to come visit Seoul, make sure to visit the nilk factory, panhonesta! I recently discovered an app called ‘채식한끼’, where it finds a vegan restaurant near you, so I plan to do a whole vegan foodie tour. Just like this, I aim to take step by step measures.
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• What does ‘positive beauty’ mean to you?
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