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Meet the New Brand "elmt", Here to Break the Frame of Skincare

Gina Myung Apr 28 2021

Today’s skincare market is saturated with ever-changing trends, and products that toot similar formulations due to the demand for such trends. This is why elmt, pronounced, element, was born.

 

Many times, skincare products are first developed with two things in mind: final texture, and key ingredients. However, elmt is first developed with one thing in mind: effectiveness. This is why our formulations are so unique. 

 

With the launch of elmt, we’re hoping to change the way people look at skincare. Read on to learn more about what you can expect from the brand.

 

Skincare Unframed 

 

elmt’s goal goes beyond highlighting premium ingredients such as Chinese skullcap extracts or snow fungus derivatives. elmt is designed by applying research technology with high quality ingredients to create completely new and innovative formulations that provide the most effective skincare solutions for various skin-related concerns. 

 

elmt-skincare-unframed-insert-image-1
 

Our name, elmt, comes from our mission to stay true to the elements (i.e. ingredients) that make up our formulas, and the basic element of skincare. And as our slogan, “skincare unframed”, suggests, we strive to create products using an approach never before seen in existing skincare.

 

 

Presenting elmt’s first line, #frameless

 

For our launch, we wanted to showcase a series of skincare solutions that cater to a variety of needs. This is why for our first line of skincare, our theme is #frameless. 

 

#frameless focuses on the synergy between key ingredients to create four unique solutions with maximum effectiveness.

 

Advanced Calming Solution


Advanced Calming Solution
elmt

Advanced Calming Solution

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The Advanced Calming Solution is a one-stop solution to hydrate, heal and soothe, enriched with more than 59.12% Centella Asiatica extract, known for its skin reparative properties, and snow fungus-derived polysaccharides, which keeps skin moisturized and comfortable.

 

Story of Calming Synergy:

The active components found in centella asiatica are widely known to effectively restore damaged skin. However when said components are applied to irritated skin, slight skin irritation may also occur in addition to the beneficial effects it carries. To solve this problem, the Advanced Calming Solution combines both centella asiatica and polysaccharides in its formula. Therefore the beneficial effects of centella asiatica’s active components are maximized, while irritating properties are reduced. Ultimately, the synergy between both ingredients allows for superior skin soothing.

 

Skin Activating Solution


Skin Activating Solution
elmt

Skin Activating Solution

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The Skin Activating Solution reduces inflammation and irritation for an overall healthier, stronger complexion by combining the powerful antioxidant properties of 14.7% Chinese skullcap extract and the antibacterial and anti-inflammatory properties of 58% of green tea extract.

 

Story of Activating Synergy:

Through research and development, and customer feedback gathered over the past decade, we’ve seen empirical evidence of the efficacy of cosmetic ingredients known to have anti-inflammatory and antioxidant functions.Of these ingredients, we chose Chinese skullcap root extract and green tea extract as the main ingredients when formulating our Skin Activating Solution. In doing so, there is increased synergy between both ingredients for stronger anti-inflammatory and antioxidant care than when formulating the solution with only one of the two ingredients. 

 

Skin Illuminating Solution


Skin Illuminating Solution
elmt

Skin Illuminating Solution

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The Skin Illuminating Solution delivers effective brightening care thanks to 51.91% grape and pomegranate extracts, which are rich in antioxidants, and 10% niacinamide, which also helps improve skin tone, reduce acne and strengthen the skin’s barrier.

 

Story of Illuminating Synergy:

While there are various known ways to illuminate the skin, the most important method of all is to create an environment on the skin for appropriate moisture and pH levels. While niacinamide has already been verified by the Korean Ministry of Food and Drug Safety for its skin illuminating properties, the Skin Illuminating Solution has been formulated with the addition of grape and pomegranate extracts in order to maximize the effectiveness of niacinamide, while also controlling moisture and pH levels of the skin for a brighten complexion. 

 

Gentle Exfoliating Solution


Gentle Exfoliating Solution
elmt

Gentle Exfoliating Solution

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The Gentle Exfoliating Solution makes gentle but effective daily exfoliative care possible with the help of AHA and vitamin C, and an antioxidant-rich super berry complex (49.02% blueberry and raspberry extracts), which reduces inflammation and irritation, while also promoting cell turnover.

 

Story of Exfoliating Synergy:

The best way for anyone to exfoliate their skin is to gently remove dead skin without destroying the skin’s natural turnover function. Therefore, we created an exfoliating solution that combines AHA with flower acid. Flower acid contains alpha keto-acids (AKA), which gently dissolves the proteins that hold dead skin to the skin’s outer layer, allowing for effective, non-irritating exfoliation. The Gentle Exfoliating Solution is formulated with blueberry and raspberry extracts, which reduce the irritation of AHA, while increasing its exfoliative properties than when used alone. 

 

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