Why Do So Many Bakuchiol Products Have Purple Packaging?

by Lauren on Jan 03, 2023

Bakuchiol - Why Purple?

As many of you may know, bakuchiol is seen as a ‘natural’ alternative to retinol with clinical studies showing users experienced less skin irritation compared to those using retinol. Whilst retinol is a synthetic form of Vitamin A and can be used for improved collagen production and reduction of fine-lines and wrinkles, bakuchiol is a natural alternative extracted from the seeds and leaves of Psoralea corylifolia (babchi plant). 

These plants have been used traditionally in Chinese and Ayurvedic medicine for thousands of years due to their desirable benefits such as:

  • Reduction of fine-lines and wrinkles
  • Improvement of hyperpigmentation
  • Brighter complexion

We know that bakuchiol has many beneficial properties for our skin. But, have you ever wondered…

Why Do So Many Bakuchiol Products Have Purple Packaging?

As mentioned, bakuchiol is extracted from the seeds and leaves of the Psoralea corylifolia plant, making it a natural skincare product. But, you may be wondering why so many bakuchiol-containing products are purple! Let’s take a look at the plant that gave us this amazing skincare ingredient. 

Psoralea Corylifolia

Psoralea corylifolia also known as the babchi plant is a plant which has been used in traditional medicine, known for its treatment of skin diseases as well as anti-inflammatory and anti-bacterial properties. Nowadays, its use in modern skincare is renowned for bakuchiol’s ability to imitate retinol in terms of skin cell turnover and collagen production, without irritation or photosensitivity.

Grown in India and Sri Lanka, this incredible plant has beautiful purple flowers, not commonly seen in the medicinal plant world, leading many to use this purple color in their packaging design.

Many other bakuchiol-based products use purple for their packaging, making it very eye-catching and for those knowledgeable of bakuchiol, they may immediately associate this color with bakuchiol. However, in general, the color purple may give different connotations to skincare - such as essential oils, scented or bathing products.

other products with purple

Other bakuchiol-containing products show bold purple colored packaging to represent use of the purple plant! These include:

  • Charmzone Bakuchiol (Water Wrap Boosting Serum)

  • Herbivore Bakuchiol (Retinol Alternative Smoothing Serum)

  • Mamonde Bakuchiol (Retinol Cream)

  • Paula’s Choice Bakuchiol (0.3% Retinol + 2% Bakuchiol and Discoloration Repair Serum)

Purple Plant Power

Bakuchiol is perfect for use at nighttime to allow it to soak in and work overnight, addition of a serum to any day or night moisturizer is a great way or working bakuchiol into your routine OR by using a bakuchiol-based night cream with ease, simply add this powerful purple plant to your skincare routine!

Vitamin A-mazing Bakuchiol Night Cream has not only bakuchiol but also vitamin A which helps with skin healing and promotes natural moisturizing, making it the perfect combination ingredient for bakuchiol in this A-mazing night cream!

Originally, the color purple may not have presented a positive image in terms of skincare, but remember to not judge a book by its cover and give this plant-based alternative to retinol a try as a great addition to any skincare routine, with no risk of irritation to sensitive skin!

Related Products


Related Articles

Fig Foam Cleanser

From Oily to Glowy: The Fig-tastic Benefits of Fig in Skincare!

Welcome to the fruity world of skincare, where a humble fig isn't just for your...

Vitamin Tree

Vitamin Tree - Revitalize Your Skin

Did you know that rice water in skincare has so many benefits for our skin?...

Rice Water in Skincare

MoistuRICE & Shine: Exploring the Benefits of Rice Water in Skincare

Did you know that rice water in skincare has so many benefits for our skin?...

Skincare is a Journey Campaign
Journey campaign

Skincare is a Journey Campaign

✈️ Ready for our next journey together? Just like life, skincare is a fluid, personal...