Learn the Brand: Dear Klairs, Simple But Enough

by Wendy Kim on Apr 08, 2020

Wishtrend always endeavors to offer brands that have a positive philosophy on beauty and a sense of duty on skincare. Klairs, By Wishtrend, I'm From, COSRX are some of the most iconic skincare brands curated on Wishtrend that really focuses on curating effective ingredients and that offers different skincare options to embrace different skin conditions and skin types. Rather than jumping into individual products, get to know a little more details about these brands to enhance your skincare experience. Dear, Klairs is definitely the most sought after brand on Wishtrend. So, it only made sense to take you on a ride to the story and the journey of Klairs.

Dear, Klairs: Simple But Enough

Klairs is a high-quality skincare brand that provides gentle, simple products for those with sensitive skin. Since their foundation in 2010, they’ve stayed true to their philosophy of “simple but enough,” and recognize that while the skin’s condition constantly change, it can be transformed with a reliable lineup of skincare products. Their mild, but powerfully effective, products have quickly risen as many people’s cult favorites, and have gained the trust of users for their gentle formulas free of filler ingredients, chemicals, alcohol, parabens, and artificial dyes & fragrances.

An 'animal-friendly' brand

https://www.instagram.com/p/ByVSY_Hnq3L/?utm_source=ig_web_copy_linkAs part of their regular evaluation of various Korean lifestyle brands, animal rights organization, Korea Animal Rights Advocates, released a list of brands that are verified as animal-friendly. KARA sorted the brands based on three factors: cruelty-free, vegan, does not export to China. Klairs was included on their recently updated list as a cruelty-free brand that does not export their products to China, which makes animal-testing of all cosmetic products mandatory. (Klairs Good News 2020, Wishcompany)

Many of their products are also plant-based and rely on natural, active ingredients to treat the skin. Klairs recognizes the importance of being not only animal-friendly but also eco-friendly. They formulate all products from natural ingredients and work to create high-quality products without the high-end price tag.

What happened in 2019 for Klairs? klairs brand story insert image 1

In 2019, Klairs was awarded over 20 prizes at home and abroad, and our 'Supple Preparation Facial Toner' with the nickname of ‘Holy Grail Toner’ recorded a total of over a million bottles sold. (We are excited to see if there will be another million-seller coming out this year...!)Klairs also launched 8 new products in 2019, including 'Soft Airy UV Essence' which was ranked #1 on sunscreens by Glow Pick only 3 months after the launch, and which also got 5 awards just in the previous year. Klairs is working hard to make an essential steady seller for all. Klairs is working hard this year to remain as a brand that many people need. (Klairs Good News 2019, Wishcompany)